General Idea

General Idea

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      GENERAL IDEA was founded in 2003 and is operated by designer Choi Bum-seok. Since 2003, it has launched 20 series in Seoul, which have been more comprehensively promoted to overseas markets and gradually grown into an international brand. The brand adds sports elements to casual clothing to create a young and vibrant fashion.

      45 products

      45 products

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      General Idea - S21A18003 Coil Knit Skirt Beige -
      General Idea - S21A18003 Coil Knit Skirt Beige -
      General Idea
      S21A18003 Coil Knit Skirt Beige
      HK$399 HK$339
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      General Idea - S21A18001 Grass leaf lace skirt white -
      General Idea - S21A18001 Grass leaf lace skirt white -
      General Idea
      S21A18001 Grass leaf lace skirt white
      HK$349 HK$279
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      General Idea - S21A06005 Block Paisley Cardigan Khaki -
      General Idea - S21A06005 Block Paisley Cardigan Khaki -
      General Idea
      S21A06005 Block Paisley Cardigan Khaki
      HK$499 HK$349
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      General Idea - S21A04018 Ruffle Collar Shirt Blue -
      General Idea - S21A04018 Ruffle Collar Shirt Blue -
      General Idea
      S21A04018 Ruffle Collar Shirt Blue
      HK$549 HK$389
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      General Idea - S21A18003 Coil Knit Skirt Black -
      General Idea - S21A18003 Coil Knit Skirt Black -
      General Idea
      S21A18003 Coil Knit Skirt Black
      HK$399 HK$339
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      General Idea - S21A05012 Flower Logo Sweatshirt Sky Blue -
      General Idea - S21A05012 Flower Logo Sweatshirt Sky Blue -
      General Idea
      S21A05012 Flower Logo Sweatshirt Sky Blue
      HK$309 HK$231
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      General Idea - S21A01007 Collarless Denim Jacket (Blue) -
      General Idea - S21A01007 Collarless Denim Jacket (Blue) - M
      General Idea
      S21A01007 Collarless Denim Jacket (Blue)
      HK$629 HK$439
      Sale
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      General Idea - S21A04009 Paisley Collar Blouse (White) -
      General Idea - S21A04009 Paisley Collar Blouse (White) -
      General Idea
      S21A04009 Paisley Collar Blouse (White)
      HK$629 HK$379
      Sale
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      General Idea - S21A18001 Grass leaf lace skirt black -
      General Idea - S21A18001 Grass leaf lace skirt black -
      General Idea
      S21A18001 Grass leaf lace skirt black
      HK$349 HK$279
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      General Idea - S21A18002 Paisley mix skirt white白色半摺裙 - Free size - preorder 15-20 working days
      General Idea - S21A18002 Paisley mix skirt white白色半摺裙 -
      General Idea
      S21A18002 Paisley mix skirt white白色半摺裙
      HK$319
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      General Idea - S21A07004 Easy pocket banding pants Melange grey -
      General Idea - S21A07004 Easy pocket banding pants Melange grey -
      General Idea
      S21A07004 Easy pocket banding pants Melange grey
      HK$179 from HK$125
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      General Idea - S21A07004 Easy pocket banding pants black -
      General Idea - S21A07004 Easy pocket banding pants black -
      General Idea
      S21A07004 Easy pocket banding pants black
      HK$179
      Sale
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      General Idea - S21A06037 Cropped Collar Cardigan Green - no exhange and refund
      General Idea - S21A06037 Cropped Collar Cardigan Green -
      General Idea
      S21A06037 Cropped Collar Cardigan Green
      HK$299 HK$209
      Sale
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      General Idea - S21A06037 Cropped Collar Cardigan Beige -
      General Idea - S21A06037 Cropped Collar Cardigan Beige -
      General Idea
      S21A06037 Cropped Collar Cardigan Beige
      HK$299 HK$209
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      General Idea - S21A06033 Lace Ruffle Cardigan Navy -
      General Idea - S21A06033 Lace Ruffle Cardigan Navy -
      General Idea
      S21A06033 Lace Ruffle Cardigan Navy
      HK$309 HK$239
      Sale
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      General Idea - S21A06033 Lace Ruffle Cardigan Green -
      General Idea - S21A06033 Lace Ruffle Cardigan Green -
      General Idea
      S21A06033 Lace Ruffle Cardigan Green
      HK$309 HK$239
      Sale
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      General Idea - S21A06031 Grid Half Pullover Yellow -
      General Idea - S21A06031 Grid Half Pullover Yellow -
      General Idea
      S21A06031 Grid Half Pullover Yellow
      HK$349 HK$249
      Sale
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      General Idea - S21A06031 Grid Half Pullover Red -
      General Idea - S21A06031 Grid Half Pullover Red -
      General Idea
      S21A06031 Grid Half Pullover Red
      HK$349 HK$249
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      General Idea - S21A06030 Daisy Strap Knit Navy -
      General Idea - S21A06030 Daisy Strap Knit Navy -
      General Idea
      S21A06030 Daisy Strap Knit Navy
      HK$349
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      General Idea - S21A06030 Daisy Strap Knit Light Yellow -
      General Idea - S21A06030 Daisy Strap Knit Light Yellow -
      General Idea
      S21A06030 Daisy Strap Knit Light Yellow
      HK$349
      Sale
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      General Idea - S21A06028 Heart Collar Crop Knit Light Purple -
      General Idea - S21A06028 Heart Collar Crop Knit Light Purple -
      General Idea
      S21A06028 Heart Collar Crop Knit Light Purple
      HK$269 HK$215
      Sale
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      General Idea - S21A06015 Damage Cardigan Black -
      General Idea - S21A06015 Damage Cardigan Black -
      General Idea
      S21A06015 Damage Cardigan Black
      HK$489 HK$339
      Sale
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      General Idea - S21A06004 Embroidered Daisy Cardigan Navy -
      General Idea - S21A06004 Embroidered Daisy Cardigan Navy -
      General Idea
      S21A06004 Embroidered Daisy Cardigan Navy
      HK$389 HK$380
      Sale
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      General Idea - S21A06015 Damage Cardigan Lavender -
      General Idea - S21A06015 Damage Cardigan Lavender -
      General Idea
      S21A06015 Damage Cardigan Lavender
      HK$489 HK$339
      Sale
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      General Idea - S21A06012 Unbalance Strap Cardigan Beige -
      General Idea - S21A06012 Unbalance Strap Cardigan Beige -
      General Idea
      S21A06012 Unbalance Strap Cardigan Beige
      HK$429 HK$379
      Sale
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      General Idea - S21A06012 Unbalance Strap Cardigan Black -
      General Idea - S21A06012 Unbalance Strap Cardigan Black -
      General Idea
      S21A06012 Unbalance Strap Cardigan Black
      HK$429 HK$379
      Sale
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      General Idea - S21A06011 Wave Damage Cardigan Black -
      General Idea - S21A06011 Wave Damage Cardigan Black -
      General Idea
      S21A06011 Wave Damage Cardigan Black
      HK$359 HK$269
      Sale
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      General Idea - S21A06011 Wave Damage Cardigan Lime -
      General Idea - S21A06011 Wave Damage Cardigan Lime -
      General Idea
      S21A06011 Wave Damage Cardigan Lime
      HK$359 HK$269
      Sale
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      General Idea - S21A06010 Grid Color Pullover Pink -
      General Idea - S21A06010 Grid Color Pullover Pink - M
      General Idea
      S21A06010 Grid Color Pullover Pink
      HK$399 HK$279
      Sale
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      General Idea - S21A06010 Grid Color Pullover Black -
      General Idea - S21A06010 Grid Color Pullover Black - M
      General Idea
      S21A06010 Grid Color Pullover Black
      HK$399 HK$279
      Sale
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      General Idea - S21A06007 Paisley Round Pullover Ivory -
      General Idea - S21A06007 Paisley Round Pullover Ivory - M
      General Idea
      S21A06007 Paisley Round Pullover Ivory
      HK$409 HK$299
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      General Idea - S21A06004 Embroidered Daisy Cardigan Light Purple -
      General Idea - S21A06004 Embroidered Daisy Cardigan Light Purple -
      General Idea
      S21A06004 Embroidered Daisy Cardigan Light Purple
      HK$389
      Sale
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      General Idea - S21A05012 Flower Logo Sweatshirt Black -
      General Idea - S21A05012 Flower Logo Sweatshirt Black - M
      General Idea
      S21A05012 Flower Logo Sweatshirt Black
      HK$289 HK$239
      Sold Out
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      General Idea - S21A05010 Popcorn Flower Man to Man Black -
      General Idea - S21A05010 Popcorn Flower Man to Man Black - S
      General Idea
      S21A05010 Popcorn Flower Man to Man Black
      HK$309 HK$249
      Sale
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      General Idea - S21A05010 Popcorn Flower Man to Man Lavender -
      General Idea - S21A05010 Popcorn Flower Man to Man Lavender -
      General Idea
      S21A05010 Popcorn Flower Man to Man Lavender
      HK$309 HK$249
      Sale
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      General Idea - S21A01001 Jane Tweed Jacket (Blue) -
      General Idea - S21A01001 Jane Tweed Jacket (Blue) -
      General Idea
      S21A01001 Jane Tweed Jacket (Blue)
      HK$1,239 HK$867
      Sale
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      General Idea - S21A04018 Ruffle Collar Shirt Pink -
      General Idea - S21A04018 Ruffle Collar Shirt Pink -
      General Idea
      S21A04018 Ruffle Collar Shirt Pink
      HK$549 HK$389
      Quick view
      General Idea - S21A04001 V-neck Leather Dress (Black) -
      General Idea - S21A04001 V-neck Leather Dress (Black) -
      General Idea
      S21A04001 V-neck Leather Dress (Black)
      HK$429
      Sale
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      General Idea - S21A04009 Paisley Collar Blouse (Navy) -
      General Idea - S21A04009 Paisley Collar Blouse (Navy) -
      General Idea
      S21A04009 Paisley Collar Blouse (Navy)
      HK$629 HK$379
      Sale
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      General Idea - S21A04010 Denim Mix Shirt Beige -
      General Idea - S21A04010 Denim Mix Shirt Beige - M
      General Idea
      S21A04010 Denim Mix Shirt Beige
      HK$409 HK$289