Order note

Subtotal

HK$0

Shipping, taxes, and discount codes calculated at checkout.

I agree with the terms and conditions

Your cart is currently empty.

Enter Code [Gilla8]Get a FREE Gilla8 Facial Toner when ordering over HK$600 / US$80

Free Shippingfor orders over HK$399 / US$65

General Idea

GENERAL IDEA was founded in 2003 and is operated by designer Choi Bum-seok. Since 2003, it has launched 20 series in Seoul, which have been more comprehensively promoted to overseas markets and gradually grown into an international brand. The brand adds sports elements to casual clothing to create a young and vibrant fashion.

34 products

Sort

34 products

General Idea - Coil Knit Skirt Beige -

General Idea - Coil Knit Skirt Beige -

Coil Knit Skirt Beige

General Idea - Easy pocket banding pants black -

General Idea - Easy pocket banding pants black -

Easy pocket banding pants black

Sale

General Idea - Grid Half Pullover Red -

General Idea - Grid Half Pullover Red -

Grid Half Pullover Red

General Idea - Grass leaf lace skirt white -

General Idea - Grass leaf lace skirt white -

Grass leaf lace skirt white

Sale

General Idea - Grid Half Pullover Yellow -

General Idea - Grid Half Pullover Yellow -

Grid Half Pullover Yellow

General Idea - Daisy Strap Knit Light Yellow -

General Idea - Daisy Strap Knit Light Yellow -

Daisy Strap Knit Light Yellow

General Idea - Wave Damage Cardigan Lime -

General Idea - Wave Damage Cardigan Lime -

Wave Damage Cardigan Lime

Sale

General Idea - Ruffle Collar Shirt Blue -

General Idea - Ruffle Collar Shirt Blue -

Ruffle Collar Shirt Blue

Sale

General Idea - V-neck Leather Dress (Black) -

General Idea - V-neck Leather Dress (Black) -

V-neck Leather Dress (Black)

General Idea - Coil Knit Skirt Black -

General Idea - Coil Knit Skirt Black -

Coil Knit Skirt Black

Sale

General Idea - Paisley Collar Blouse (White) -

General Idea - Paisley Collar Blouse (White) -

Paisley Collar Blouse (White)

General Idea - Grass leaf lace skirt black -

General Idea - Grass leaf lace skirt black -

Grass leaf lace skirt black

General Idea - Paisley mix skirt white - Free size

General Idea - Paisley mix skirt white -

Paisley mix skirt white

General Idea - Easy pocket banding pants Melange -

General Idea - Easy pocket banding pants Melange -

Easy pocket banding pants Melange

General Idea - Cropped Collar Cardigan Green - no exhange and refund

General Idea - Cropped Collar Cardigan Green -

Cropped Collar Cardigan Green

General Idea - Cropped Collar Cardigan Beige -

General Idea - Cropped Collar Cardigan Beige -

Cropped Collar Cardigan Beige

Sale

General Idea - Lace Ruffle Cardigan Navy -

General Idea - Lace Ruffle Cardigan Navy -

Lace Ruffle Cardigan Navy

Sale

General Idea - Lace Ruffle Cardigan Green -

General Idea - Lace Ruffle Cardigan Green -

Lace Ruffle Cardigan Green

General Idea - Daisy Strap Knit Navy -

General Idea - Daisy Strap Knit Navy -

Daisy Strap Knit Navy

Sale

General Idea - Heart Collar Crop Knit Light Purple -

General Idea - Heart Collar Crop Knit Light Purple -

Heart Collar Crop Knit Light Purple

Sale

General Idea - Damage Cardigan Black -

General Idea - Damage Cardigan Black -

Damage Cardigan Black

Sale

General Idea - Unbalance Strap Cardigan Beige -

General Idea - Unbalance Strap Cardigan Beige -

Unbalance Strap Cardigan Beige

Sale

General Idea - Unbalance Strap Cardigan Black -

General Idea - Unbalance Strap Cardigan Black -

Unbalance Strap Cardigan Black

General Idea - Wave Damage Cardigan Black -

General Idea - Wave Damage Cardigan Black -

Wave Damage Cardigan Black

Sale

General Idea - Grid Color Pullover Pink -

General Idea - Grid Color Pullover Pink - M

Grid Color Pullover Pink

Sale

General Idea - Paisley Round Pullover Ivory -

General Idea - Paisley Round Pullover Ivory - M

Paisley Round Pullover Ivory

General Idea - Embroidered Daisy Cardigan Light Purple -

General Idea - Embroidered Daisy Cardigan Light Purple -

Embroidered Daisy Cardigan Light Purple

Sale

General Idea - Jane Tweed Jacket (Blue) -

General Idea - Jane Tweed Jacket (Blue) -

Jane Tweed Jacket (Blue)

HK$1,239 HK$599

Sale

General Idea - Ruffle Collar Shirt Pink -

General Idea - Ruffle Collar Shirt Pink -

Ruffle Collar Shirt Pink

Sale

General Idea - Paisley Collar Blouse (Navy) -

General Idea - Paisley Collar Blouse (Navy) -

Paisley Collar Blouse (Navy)

Sale

General Idea - Denim Mix Shirt Beige -

General Idea - Denim Mix Shirt Beige - M

Denim Mix Shirt Beige

Sale

General Idea - V-neck Leather Dress (Beige) -

General Idea - V-neck Leather Dress (Beige) -

V-neck Leather Dress (Beige)

Sale

General Idea - Spring Tweed Jacket (Pink) -

General Idea - Spring Tweed Jacket (Pink) -

Spring Tweed Jacket (Pink)

HK$1,049 HK$599

Sale

General Idea - Spring Tweed Jacket (Black) -

General Idea - Spring Tweed Jacket (Black) -

Spring Tweed Jacket (Black)

HK$1,049 HK$599

1 + 1 XELLA / CELLA

1 + 1 SIGNATURE 360N LEGGINGS

1 + 1 SIGNATURE 380N