General Idea

General Idea

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      GENERAL IDEA was founded in 2003 and is operated by designer Choi Bum-seok. Since 2003, it has launched 20 series in Seoul, which have been more comprehensively promoted to overseas markets and gradually grown into an international brand. The brand adds sports elements to casual clothing to create a young and vibrant fashion.

      34 products

      34 products

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      General Idea - Coil Knit Skirt Beige -
      General Idea - Coil Knit Skirt Beige -
      Coil Knit Skirt Beige
      HK$699 HK$299
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      General Idea - Easy pocket banding pants black -
      General Idea - Easy pocket banding pants black -
      Easy pocket banding pants black
      HK$159
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      General Idea - Grid Half Pullover Red -
      General Idea - Grid Half Pullover Red -
      Grid Half Pullover Red
      HK$349 HK$199
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      General Idea - Grass leaf lace skirt white -
      General Idea - Grass leaf lace skirt white -
      Grass leaf lace skirt white
      HK$599 HK$299
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      General Idea - Grid Half Pullover Yellow -
      General Idea - Grid Half Pullover Yellow -
      Grid Half Pullover Yellow
      HK$349 HK$199
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      General Idea - Daisy Strap Knit Light Yellow -
      General Idea - Daisy Strap Knit Light Yellow -
      Daisy Strap Knit Light Yellow
      HK$309
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      General Idea - Wave Damage Cardigan Lime -
      General Idea - Wave Damage Cardigan Lime -
      Wave Damage Cardigan Lime
      HK$359 HK$299
      Sale
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      General Idea - Ruffle Collar Shirt Blue -
      General Idea - Ruffle Collar Shirt Blue -
      Ruffle Collar Shirt Blue
      HK$549 HK$249
      Sale
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      General Idea - V-neck Leather Dress (Black) -
      General Idea - V-neck Leather Dress (Black) -
      V-neck Leather Dress (Black)
      HK$429 HK$299
      Sale
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      General Idea - Coil Knit Skirt Black -
      General Idea - Coil Knit Skirt Black -
      Coil Knit Skirt Black
      HK$699 HK$299
      Sale
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      General Idea - Paisley Collar Blouse (White) -
      General Idea - Paisley Collar Blouse (White) -
      Paisley Collar Blouse (White)
      HK$629 HK$299
      Sale
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      General Idea - Grass leaf lace skirt black -
      General Idea - Grass leaf lace skirt black -
      Grass leaf lace skirt black
      HK$599 HK$299
      Sale
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      General Idea - Paisley mix skirt white - Free size
      General Idea - Paisley mix skirt white -
      Paisley mix skirt white
      HK$499 HK$299
      Sale
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      General Idea - Easy pocket banding pants Melange -
      General Idea - Easy pocket banding pants Melange -
      Easy pocket banding pants Melange
      HK$179 HK$159
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      General Idea - Cropped Collar Cardigan Green - no exhange and refund
      General Idea - Cropped Collar Cardigan Green -
      Cropped Collar Cardigan Green
      HK$209
      Sale
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      General Idea - Cropped Collar Cardigan Beige -
      General Idea - Cropped Collar Cardigan Beige -
      Cropped Collar Cardigan Beige
      HK$399 HK$209
      Sale
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      General Idea - Lace Ruffle Cardigan Navy -
      General Idea - Lace Ruffle Cardigan Navy -
      Lace Ruffle Cardigan Navy
      HK$309 HK$239
      Sale
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      General Idea - Lace Ruffle Cardigan Green -
      General Idea - Lace Ruffle Cardigan Green -
      Lace Ruffle Cardigan Green
      HK$309 HK$239
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      General Idea - Daisy Strap Knit Navy -
      General Idea - Daisy Strap Knit Navy -
      Daisy Strap Knit Navy
      HK$309
      Sale
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      General Idea - Heart Collar Crop Knit Light Purple -
      General Idea - Heart Collar Crop Knit Light Purple -
      Heart Collar Crop Knit Light Purple
      HK$269 HK$209
      Sale
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      General Idea - Damage Cardigan Black -
      General Idea - Damage Cardigan Black -
      Damage Cardigan Black
      HK$489 HK$299
      Sale
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      General Idea - Unbalance Strap Cardigan Beige -
      General Idea - Unbalance Strap Cardigan Beige -
      Unbalance Strap Cardigan Beige
      HK$429 HK$299
      Sale
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      General Idea - Unbalance Strap Cardigan Black -
      General Idea - Unbalance Strap Cardigan Black -
      Unbalance Strap Cardigan Black
      HK$429 HK$299
      Sale
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      General Idea - Wave Damage Cardigan Black -
      General Idea - Wave Damage Cardigan Black -
      Wave Damage Cardigan Black
      HK$359 HK$299
      Sale
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      General Idea - Grid Color Pullover Pink -
      General Idea - Grid Color Pullover Pink - M
      Grid Color Pullover Pink
      HK$399 HK$279
      Sale
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      General Idea - Paisley Round Pullover Ivory -
      General Idea - Paisley Round Pullover Ivory - M
      Paisley Round Pullover Ivory
      HK$409 HK$299
      Sale
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      General Idea - Embroidered Daisy Cardigan Light Purple -
      General Idea - Embroidered Daisy Cardigan Light Purple -
      Embroidered Daisy Cardigan Light Purple
      HK$469 HK$299
      Sale
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      General Idea - Jane Tweed Jacket (Blue) -
      General Idea - Jane Tweed Jacket (Blue) -
      Jane Tweed Jacket (Blue)
      HK$1,239 HK$599
      Sale
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      General Idea - Ruffle Collar Shirt Pink -
      General Idea - Ruffle Collar Shirt Pink -
      Ruffle Collar Shirt Pink
      HK$549 HK$249
      Sale
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      General Idea - Paisley Collar Blouse (Navy) -
      General Idea - Paisley Collar Blouse (Navy) -
      Paisley Collar Blouse (Navy)
      HK$629 HK$329
      Sale
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      General Idea - Denim Mix Shirt Beige -
      General Idea - Denim Mix Shirt Beige - M
      Denim Mix Shirt Beige
      HK$409 HK$239
      Sale
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      General Idea - V-neck Leather Dress (Beige) -
      General Idea - V-neck Leather Dress (Beige) -
      V-neck Leather Dress (Beige)
      HK$429 HK$299
      Sale
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      General Idea - Spring Tweed Jacket (Pink) -
      General Idea - Spring Tweed Jacket (Pink) -
      Spring Tweed Jacket (Pink)
      HK$1,049 HK$499
      Sale
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      General Idea - Spring Tweed Jacket (Black) -
      General Idea - Spring Tweed Jacket (Black) -
      Spring Tweed Jacket (Black)
      HK$1,049 HK$499